Environmentally friendly cosmetics: The rapidly changing beauty industry
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| Environmentally friendly cosmetics |
The public's new relationship with brands and corporations is remarkable. Unlike previous generations, consumers are now more curious, more sceptical, and crucially clinging to some measure of autonomy. It's an insight into the next generation – conscious consumers – who are ready to question whether brands and even governments really have their best interests at heart.
Naturalism, access to information, and technology have come together, and what is the result? The beauty industry has changed forever. In fact, it's no surprise that the natural category is the fastest-growing in the global skincare industry. Consumers are now demanding products that are eco-friendly in all aspects, including their beauty routine. More and more brands are realizing this too.
