Environmentally friendly cosmetics: The rapidly changing beauty industry
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| Environmentally friendly cosmetics |
The public's new relationship with brands and corporations is remarkable. Unlike previous generations, consumers are now more curious, more sceptical, and crucially clinging to some measure of autonomy. It's an insight into the next generation – conscious consumers – who are ready to question whether brands and even governments really have their best interests at heart.
Naturalism, access to information, and technology have come together, and what is the result? The beauty industry has changed forever. In fact, it's no surprise that the natural category is the fastest-growing in the global skincare industry. Consumers are now demanding products that are eco-friendly in all aspects, including their beauty routine. More and more brands are realizing this too.
How are eco-friendly cosmetics changing the beauty industry?
1. Blurring dividing lines
The driving force at work has changed here. Health care and wellness is a consumer movement with blurred category lines. It has affected every business in this industry from ingredient sourcing, supply chain practices, packaging, and even product usage.
Beyond that, it has affected how beauty companies treat partners and employees. Consumers want complete wellness, and most are now appreciating the reuse of certain items.
2. A new trend matrix is observed
As yet, there is no single, industry-wide definition of the term 'natural'. Consumers will interpret the term and incorporate 'naturalism' into their lives in endless ways. Many trends are changing the personal care and beauty space, including super-food beauty, fermented beauty, bio-clean, and small-batch beauty.
3. Revolution in the manufacture and marketing of skin care products
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It is quite reasonable that people are now sceptical of brands' claims that their items are natural. Most consumers, in fact, do not believe that products labelled 'natural' are actually natural. It is a feeling that is shared between generations.
Meanwhile, some specialty brands like Mother Dirt, with products specifically designed to preserve the ammonia-oxidizing bacteria that comprise one's natural skin microbiome, make significant follow-up claims. This is the case with Kahina Giving Beauty, a luxury skincare company focused on organic argan oil.
Many organic brands are getting serious, investing in clinical trials and cutting-edge, new-tech natural ingredients. They are ahead of the competition in results with mainstream categories.
4. Availability of environmental resources
Consumers are increasingly curious about what is available in the environment. They are also passionate about limiting human harm and damage to the natural world. As such, you'll see some new lines like Super-Food Beauty and Fermented Beauty.
'Super-Food Beauty' brings high-performance food ingredients to a variety of topical beauty products. On the other hand, 'fermented beauty' is giving relief to consumers, especially those concerned with artificial preservatives. Ingredients in fermented beauty products are preserved through natural chemical processes.
5. Increase in industry revenue
According to Transparency Market Research, global demand for organic beauty products was over $7.6 billion in 2012. This number continues to grow and is expected to reach an estimated $13.2 billion in 2018. The market has been witnessing steady growth in recent years. Along with changing lifestyles, rising consumer incomes, and growing awareness, demand for organic beauty products has increased.
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Environmentally friendly cosmetics: The rapidly changing beauty industry The public's new relationship with brands and corporations is remarkable. Naturalism, access to information, and technology have come together, and what is the result? In fact, it's no surprise that the natural category is the fastest-growing in the global skincare industry.
Consumers are now demanding products that are eco-friendly in all aspects, including their beauty routine. Many trends are changing the personal care and beauty space, including super-food beauty, fermented beauty, bio-clean, and small-batch beauty.3.
Revolution in the manufacture and marketing of skin care products It is quite reasonable that people are now skeptical of brands' claims that their items are natural. Availability of environmental resources Consumers are increasingly curious about what is available in the environment. They are also passionate about limiting human harm and damage to the natural world. In a word, there are many ways to green beauty regimes. Eco-friendly cosmetics have revolutionized almost everything about the beauty industry, and they are here to stay.
Naturalism, access to information, and technology have come together, and what is the result? The beauty industry has changed forever. In fact, it's no surprise that the natural category is the fastest-growing in the global skincare industry. Environmentally friendly cosmetics: The rapidly changing beauty industry The public's new relationship with brands and corporations is remarkable.
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FAQ
What is eco friendly makeup?
With so many ingredients and products that claim to be vegan, natural, organic and more, it's easy to feel overwhelmed and not know what's what. But it's simple: Eco-friendly makeup is any makeup that strives to reduce impact on the earth by using more sustainable ingredients and packaging—or, in the best case scenario, both.
How to make your beauty routine more sustainable and eco-friendly?
As is the case with all businesses, the basic economic law of supply and demand plays an important role. Those looking to make their beauty and hygiene routines more sustainable and eco-friendly need to base their purchases on those values. Here's how you can make your beauty routine a little more sustainable.
Is the beauty industry sustainable?
From packaging to the sourcing and distribution of ingredients, the beauty industry is anything but sustainable. These companies are trying to change that - for you, the future and the planet. In 2019, the cosmetics industry was valued at approximately $532 billion, and has been growing at approximately 5 percent each year since 2016.
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.jpg "The global cosmetics market is projected to reach nearly $430 billion dollars by 2022, with a shift in preference towards natural, organic, and herbal products.") |
| The global cosmetics market is projected to reach nearly $430 billion dollars by 2022, with a shift in preference towards natural, organic, and herbal products. |
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